UW Wisconsin Madison, Executive Education, iMedia — Madison, WI
Search engine marketing
Creating a buzz — viral marketing
Web analytics
Speakers:
Jeff Muendel, Online Marketing Analyst, Netconcepts
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UW Wisconsin Madison, Executive Education, iMedia — Madison, WI
Search engine marketing
Creating a buzz — viral marketing
Web analytics
Speakers:
Jeff Muendel, Online Marketing Analyst, Netconcepts
Spread the word:
WordCamp — San Francisco, CA
From title tags to internal linking, from optional excerpts to rel=nofollow, this session covers the biggest search engine optimization mistakes WordPress bloggers make, and how to fix them.
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UW Wisconsin Madison, Executive Education, iMedia — Madison, WI
Search engine marketing
Creating a buzz — viral marketing
Web analytics
Speakers:
Stephan Spencer, Founder and President, Netconcepts
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Do you know what the difference is between SEO and online marketing? Confused about the terminology? In this article featured on Practical eCommerce, Jeff Muendel discusses how SEO is a specialty within the online marketing field.
By definition, SEO refers to the process of optimizing a website with the goal of having major search engines (primarily Google, Yahoo! and MSN Live Search) return pages from that website in highly-ranked search engine results. SEO is almost always employed as a form of marketing, but it is a very specific form of marketing that takes place within the search engines.
Lately, some industry blogs have suggested that SEO has grown beyond its primary parameters, suggesting that successful SEO includes expanding into other realms of marketing. I don’t think that makes any sense. By definition, SEO - search engine optimization - does not include any form of marketing that goes outside of search engines. The use of the term SEO in such a way is disingenuous and confuses many webmasters and owners of ecommerce sites.
For more about this controversial topic, visit the full article on Practical eCommerce here.
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If you’ve even remotely considered adding a blog for your eCommerce site, then this article is for you. In this article originally featured on Practical eCommerce, Jeff Muendel helps eCommerce business owners design a strategy behind blogging.
A focused, well-written blog can get readers hooked on the blog and promote repeat visits to the website or garner subscriptions via RSS feeds and email newsletters. These recurring communications will help to tie potential customers to your site, encourage natural link building and increase repeat visits. Journalists are also more likely to follow a blog or subscribe via RSS than to visit the corporate site repeatedly. So, several avenues of search optimization and online marketing can be addressed with a single blog entity.
From the SEO benefits of business blogging to how it can help your customers, Jeff covers the basics of “who, what and when” of blogging. Read the full article at Practical eCommerce here.
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In this interview, Stephan Spencer, Founder and President of Netconcepts, sits down with Chris Alan, SEO manager for Expedia.com. Chris is a SEO veteran who currently manages all aspects of Expedia’s natural search channel, including keyword campaigns, landing pages, and more. We talk about common pitfalls that companies fall into when managing large, keyword campaigns as well as a number of other useful tips for big and small websites.
If you prefer to read this interview, check out the abridged transcript.
This podcast is now available for you to listen to.
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In early December, I spoke at the PubCon conference where I had the chance to sit down with Matt Cutts, head of Google’s anti-spam team.
Matt was kind enough to agree to an interview, where he shared invaluable tips about Flash, syndicating content, the change to their supplemental results, and a lot more. His insight and advice is really helpful; he provides clarity on topics that can be really confusing.
If you prefer a written transcript, you can read the interview transcript with Matt Cutts on my blog. I invite you to listen to the podcast interview, which is available now.
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UW Wisconsin Madison, Executive Education, Interactive Marketing — Madison, WI
Search engine marketing
Creating a buzz — viral marketing
Web analytics
Speakers:
Stephan Spencer, Founder and President, Netconcepts
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In this article written by Kate DeBevois for Target Marketing, she talks about the success of Netconcepts’ client Steve Spangler. She writes, “Steve Spangler, famous for creating a 30-foot geyser of Diet Coke by dropping Mentos into a soda bottle, not only has mastered the art of science, but also the art of blogging to optimize natural search results and increase Web sales.” Read more about how Netconcepts helped Mr. Spangler achieve success in this case study article about Steve Spangler Science.
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Business Blogging
Buzz Marketing
RSS Marketing
Web Marketing
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